The Basics of Internet Marketing for Plumbers

The best way to market a plumbing company was through word-of-mouth advertising. If you auger a drain and do a good, clean, professional job, chances are people will call you back the next time their drain is clogged and refer you to their friends when they experience similar drain problems.

 

Local SEO is the #1 plumbing marketing strategy

 

The Importance of Local SEO for Plumbing Companies

 

Local SEO can be improved in two ways:

 

You should create a page on your website about your physical location that is linked to Google Maps.

Google Maps reviews of your company should be great.

 

Using Google Maps is crucial to this equation since Google is trying to recommend a plumbing company that is both great and local. Having humans review these businesses is Google's goal. preferred way of determining which ones are great and should be at the top of the search results.

 

Workflows & email marketing is a great part of plumbing marketing services

 

If your dispatcher, service writer, or plumber interacted with the customer, chances are they acquired their email at some point during the service. Your plumbing business will benefit from excellent marketing.

 

You can enroll customers in workflows once you have their email address.

 

The workflow feature on most customer relationship management software (or CRM) allows you to automatically send emails to your contacts on a regular basis. Recent clients can be enrolled into an automatic review workflow, which sends them an email asking them to leave a review shortly after receiving your services.

 

Using workflows to nurture unclosed deals

 

A familiar scenario: You sent a plumber to a job. After reviewing the situation and recommending certain services to the customer, the customer wasn't ready to buy.

 

Marketing Strategy #3: Have a Great Website

 

There is a stereotype that plumbers are dirty and unprofessional. It is unfortunate. It is important to be respected as a clean and professional plumber. However, if your website isn't clean and professional, those viewing it may assume the same about your plumbers.