Beginners Guide to Online Marketing for Lawyers

Law Firm Marketing: A Beginner's Guide

 
Law firm marketing






Attorneys have many opportunities to raise awareness of their firms and their practice groups through online marketing and to generate new business from prospects and existing clients. Online marketing is becoming increasingly important. We are witnessing the shift in marketing power from traditional to online marketing. Beginners' guide to online marketing for lawyers outlines the key components and strategies necessary for a successful online marketing plan. It focuses on three things: building your profile, establishing credibility in your areas of expertise, and reaching the right people with the right message. Read on to learn how you can reach new clients and grow your law practice. As you complete this course, you'll also learn how to connect the many moving parts of online marketing to your big-picture goal, which is the return on investment (ROI).


1. Put your clients at the top of your priority list

2. Develop a marketing framework and set SMART goals

3. A search engine optimization strategy (SEO) can help you find what you are looking for online

4. Optimizing conversion rates can lead to more leads

5. Using content marketing to build connections with your audience

6. Develop a social media strategy

7. Finding clients through search engine marketing

8. Using email marketing to increase connections

9. Examine performance on a continuous basis

Location: Fremont, CA, USA

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